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Can a Lead Gen Chatbot increase conversions?
One of the primary advantages of building chatbots for lead generation is the fact that these chatbots can engage in one-on-one conversations with every visitor on a landing page, website, or social media channel. Powered with artificial intelligence and natural language processing abilities, these chatbots can not only answer specific queries raised by visitors, but can also initiate targeted conversations designed to convert them into leads. The best chatbots for this purpose are also capable of altering their speaking style so as to cater better to every visitor who interacts with them.
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For businesses operating online, marketing efforts such as SEO, PPC and other online campaigns are a recurring expense. The main purpose of these online marketing campaigns is to bring more ... [read more]
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