Can education chatbots help with marketing?

The education sector has seen a sharp increase in competition in recent years, and universities have been forced to re-evaluate their marketing strategies to stay relevant and attract enough applicants. Potential students are often deterred by a lack of information on university websites. In the process of weighing their options, they have numerous queries about course structures, fees, sponsorships, campus life, career options, and more. Inability to find answers to these queries can force them to move on to other institutions they are already familiar with. Adding a chatbot to their institute's website allows them to overcome these marketing challenges.


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