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How university chatbots help with marketing?
In order to develop effective marketing and visitor engagement strategies, universities require a continuous stream of data about potential and existing students, their preferences and concerns, their frequently asked questions, and their overall perception about the institute and its services. Online chatbots facilitate collation of this data. Universities that create a chatbot equip themselves with the ability to gather and integrate information from their websites, student support forums and other channels. Further, this data gets updated as the chatbot continues conversing with potential and existing students, thus giving universities a realistic idea of their performance and image.
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